There are multiple failed products in the market every year, and there are basically very few successful ones. Most of the reasons for failure are nothing more than three points: 1. The customer problems are not solved. 2. The product is not just what the user needs. 3. The product is not used frequently by buyers. Many products look very cool and have a lot of elaborate advertisement behind them, but after the launch on the market, users are reluctant to pay, because they simply do not want this thing, because there is no actual demand for this particular product. Therefore, there is no demand, the solution is to create a pseudo demand. How to make your product more popular, desired and chased after by the customers? Let’s take a look at the following suggestions.
The first impression of a product is very important to consumers. A striking logo can help consumers know your product better. This requires customizing different stickers (logo stickers, promotional offer stickers, etc). You can also use stickers to entertain or compliment your consumers. For example, Apple gives customers two apple-shaped stickers when they buy mobile phones. Clients can freely stick the stickers wherever they like, but this also Can greatly promote the company in a subtle way. When you have a good product that you want to promote, try customizing different stickers.
2.Identify target users
Marketing strategies that work are based on a full and complete understanding of consumers. Who will buy your product? What are their needs and ideas? This is the first and crucial step. Choose a target group, choose a market segment to determine the user group, make the user portrait accurate, and know the biggest pain point of the user. You have to figure out who the other person is and what he/she wants in his/her heart. When you don't know what the user wants, don't guess, just ask the user. It is necessary to accurately target the core consumers first, all strategies should be developed around this group, and this is what the real consumer-oriented product marketing is.
3.Know Your Competitors
Get a comprehensive understanding of your competitors and find out which competitors are in the same industry? What are their advantages and benefits? Look at what the competitors are selling and what ways they use to impress customers. Only after you have identified your competitors can you formulate strategies for how you will behave in the market.
4.Advantages of the product
When consumers buy products, they are eager to get benefits. You need to convert product features into benefits that consumers can understand. What are the advantages and benefits of your product? Study it carefully and list the different features of the product - describing each item in detail will make the product better. To differentiate yourself from your competitors in the market, you have to find a unique selling point, which is a heavyweight weapon for you to dominate the market. What is the selling point that makes your product stand out from your competitors? What differentiates your product? What aspects of your service work are particularly effective or efficient? How is your service different from your competitors?
5.Evidence of reason
How to get users to perceive value intuitively? Educate your customers, explain complex products or services to them, and make them realize that your product will benefit them. Why do customers believe that your product has these benefits? What are the facts that have won the trust of users? You must use factual evidence to prove it, and give credible and reasonable explanations to make people accept your point of view. For products that everyone is familiar with, just an illustration and a few lines of text are enough to explain the content of the advertisement and the function of the product. But for a product that is not well-known, it requires a long scientific explanation, as well as some solid facts and examples to prove to the reader that the product is indeed effective and useful.
Finally, if it is separated from the needs of users, no matter how beautiful the product design is, no matter how subtle the idea is, it will not resonate with users. A product without an excellent experience is not a good product. The frequency of use of users determines the market capacity and scale of the product, and only products that are frequently used by users can go wider. Make it yours, make it unique, customize it, add stickers to please the customers, and good luck!