15 Ideas for Offline Business Promotion (with Pros & Cons)

15 Ideas for Offline Business Promotion (with Pros & Cons)

Advertising your company can be challenging... This article will help you choose the right methods for business promotion. This is a road map that will show you what you can put into your money racket.

The goal of any business is to make a profit. And ideally, also to increase it steadily.

As you already know, there are hundreds of ways to do business promotion. But life isn’t theory and there are no universal solutions. Therefore, it’s better to get acquainted with all the options and choose suitable promotion ideas, and then test each one and identify the most effective ones.

Specifically how to do it? Hope you can understand after reading this article.

 

1.Custombusiness stickers

Create stickers with your company logo, put important information on them (be it a hashtag, your brand name or email address), give custom stickers to loyal clients, add stickers into orders, use  stickers to create hype about your company. Business stickers are a coat-effective way of making your business grow and attract new customers.

 

Pros:

  • Custom stickersare a cost-effective way to make your brand more recognisable.
  • Business stickersare easy to use, help spread the word about the company and create a

More ”cool” image.

  • Stickerscan share important information,such as hashtags, email address,

etc.

Cons:

  • Need to be designed well. Whencustom your business stickers, don’t forget to make sure your design is understandable and will present your company in the right light. Poorly designed stickers don’t do good to company’s reputation.
  • Quality control. Make sure you select good qualitystickers that won’t easily be scratched or fade in the sun. Use services of a trustworthy company, like deerstickers, and make sure you check the customer feedback before putting an order.

 

2.Advertising in the media

Until recently, advertising in the media was the main

channel for business promotion. It was especially willingly used by large corporations. But times are changing and the media are gradually losing their audience, although their positions are still strong. You know these advertising channels well:

  • TV;
  • Radio;
  • Printed publications.

 

Pros:

  • Large coverage. Especially if we are talking about advertising on TV, which is watched by millions of people at the same time;
  • Strengthening the company's image. Although we do not recommend this kind of advertising to small companies, but for large enterprises - just right.

Cons:

  • High price at the entrance to the channel;
  • Poor perception.

 

3.Outdoor advertising

Such advertising is placed in the most passable places to reach as many people as possible. Or in places where your target audience gathers. And for this purpose they use:    

  • Signs;
  • Billboards;
  • Stops;
  • Public transport;
  • Video advertising on screens.

The effectiveness of outdoor advertising directly depends on two factors: location and memorability.

 

Pros:

  • Wide coverage. Of course, if the advertisement is placed in the right place;
  • Long-term effect. Billboards can advertise the company for months, bringing new customers.

Cons:

  • No targeting. Advertising will be seen by all people passing by;
  • Poor perception.

 

4.Promotions

What else can move you to buy a product right now,

if not a sense of benefit? That's why this method of business promotion is so loved by marketers from all over the world. And here are just a few popular promotions:

  • Draws or contests with prizes;
  • Temporary discounts on the product category;
  • 1+1=3;
  • Seasonal sales;
  • Black Friday.

Of course, the action still needs to be carried out competently: to reduce the cost of goods or allocate funds for the prize fund. But on the other hand, an increase in trade turnover will pay off these measures.

Pros:

  • It is possible to increase turnover;
  • They work in any niche. Cons:
  • Reducing profits by reducing the cost of goods.
  • The need to promote the action itself.

 

5.Activities

It's not enough just to interest a potential client. So

you also need to work out all their concerns about a possible purchase. And there's nothing better than letting the customer try the product for free. And for this purpose there are:

  • Consultations;
  • Tastings;
  • Conferences;
  • Trial lessons;
  • Master classes.

This method works especially well in the service sector. Where it is difficult to assess the objective characteristics of the product. For example, dance schools, massage rooms, foreign language courses and others.

 

Pros:

  • Warming up the audience. Due to such events, you can sell paid products;
  • It's easier to gather people for a free master class or tasting than to sell expensive goods on the go.

Cons:

  • Costs of carrying out. Any event should be promoted so that people know about it;
  • You need a good presenter or speaker who will conduct an interesting program for visitors.

 

6.Calls

An ordinary phone in the hands of a salesman can turn into a trouble-free profit machine. And it's not just about cold sales. With the help of calls you can:

  • Congratulate on the holiday;
  • Take feedback;
  • Collect feedback;
  • Notify about the action;
  • Remind of yourself.

 

 Pros:

  • Low-cost promotion. It is enough to connect online telephony and you can sell it right away;
  • The effect of personal communication that a skillful seller can use to his advantage.

Cons:

  • Possible negativity. Many people treat such calls simply with fierce hostility;
  • The need for qualified sales managers. With iron nerves and unwavering self-belief.

 

7.SMS and messengers

This tool works perfectly as an additional channel of communication with the client. With its help, you can inform about the status of the order, remind about the scheduled meeting or tell about a new promotion.

If you use it to attract new customers, the situation will be a little different. And all because the majority treat advertising spam negatively and the company that uses it will be perceived in the same way.

 

Pros:

  • Well suited as a tool to increase sales;
  • In case of mass mailing, one message will cost very

little money. Cons:

  • It is necessary to collect a database of phone numbers;
  • Spam mailings have a low response.

 

8.Brand lawyers

Brand lawyers are people who use the company's services and are ready to tell their friends about it and share positive feedback on the Internet. Such clients are also called agents of influence.

Fertile ground for brand lawyers is a cool product and excellent service that can evoke positive emotions.

And if everything is fine with this, then such loyal customers will definitely appear by themselves. But this does not mean that the brand's lawyers cannot be "growed" using certain technologies.

  

Pros:

  • Free or low-cost method of promotion;
  • Long-term effect of implementation. Cons:
  • Difficulty of use, as you need to be well versed in the client's psychology;
  • Regular, systematic efforts are needed to maintain product quality and improve service.

 

9.Handouts

Given the availability of the modern printing industry, handouts are one of the cheapest ways to tell customers about yourself.

And quite effective with the right approach. So, what can be distributed:

  • Business cards;
  • Leaflets with shares;
  • Branded products;
  • Gifts;
  • Catalogues;
  • Discount coupons;
  • Logo stickers.

The main purpose of all these things is to remind the client of the seller. And at the same time advertise the company by others. And also to inform about the product, carry contact information, encourage repurchase and much more.

 

Pros:

  • Ease of use. You don't need any special skills to distribute promotional materials;
  • Relatively low cost.

Cons:

  • Relatively small coverage.

 

10.Additional reality

Virtual and additional reality technologies are the future. And where the future is, marketers are always eager to monetize people's interest.

No matter how cool this technology is, it has not yet received mass application. So far, this tool can only be effectively used in certain niches. For example, game developers.

 

Pros:

  • Wow effect;
  • Low competition among advertisers.

Cons:

  • Complexity and high cost of creating advertising;
  • Not suitable for all businesses.

 

11.Native advertising

Native advertising is a format disguised as entertaining content, with which users willingly interact.

And such inserts can now be seen both in digital resources and in traditional printed publications.

 

Pros:   

  • Good response from the audience due to non-standard advertising;
  • The publication or resource will independently prepare the material, without your participation;
  • Long-term effect.

Cons:

  • High cost. Slightly lower than in the classic media, but still sensitively expensive for small businesses;
  • The choice of a platform for advertising plays a key role in the effectiveness of such advertising.

 

 

12.PersonalBrand

This is another trend in marketing in recent years. Its essence is that the creator and/or head of the company acts as the face of the brand and actively promotes it.

Building a personal brand cannot be attributed only to offline methods of promotion. And all because some people just need to maintain a page or community in social networks.

 

Pros:

  • Increasing audience loyalty;
  • Low-cost relative to many other instruments.

Cons:

  • It's time-consuming. It is difficult to delegate or automate the process;
  • Systematic and long-term work is needed to get the result.

 

13.Word of mouth

What you definitely can't write down in the novelties is the good old word of mouth. A person's need for communication will in itself promote quality products without any effort on the part of business.

And if you wish, this process can also be spurred. For example, in order to give customers bonuses for their friends. This method also has a serious drawback - it is hard to control the flow of customers. But you can always have a positive influence on how fast the word spreads by pleasing your loyal clients (give them small promotional offers, hand them out business stickers with your logo, etc).

 

Pros:

  • Free promotion method;
  • Not time-consuming. It's quite easy to implement.

 Cons:

  • It is impossible to regulate traffic;
  • The effect of this method will not be immediately.

 

14.Networking

Making useful acquaintances is a real art. And especially if it brings millions of orders.

There is a lot of space to find business contacts now: conferences, seminars, training courses and trainings, business clubs and much more. And for this it takes very little, just stock up on business cards and be open to communication.

 

Pros:

  • Free promotion method;
  • Not time-consuming.

Cons:

  • It is impossible to regulate traffic;
  • The effect of this method will not be immediately.

 

15.Sponsorship

There is much plenty of room to choose from: sports teams, cultural projects, public organizations - all of them need funding.

Secondly, do not think that sponsorship is the lot of only large corporations.

You can start with any budget. For example: order a form with your logo and give it to the school team, and as part of this program, advertise your company to parents of young athletes.

 

Pros:

  • Improving the company's image;
  • Wide coverage;
  • Long-term effect.

Cons:

  • It is difficult to accurately assess the effectiveness;
  • The need for serious financial investments.

As you can see, the scope for choosing promotion tools is huge (and this article does not have all the tools for business promotion).

   

But there is also a problem: it is difficult to choose the best channels for attracting customers, and not to waste budget and time. Everything is very individual for each business, so it remains only to test and look for your own. Try something simple, it all starts with the first step. Print beautiful stickers with your company logo and see where it takes you!