Low-budget marketing... Every business owner's dream. And it’s even "dreamier" - if, at the same time, the recognition of the company (or your product) would grow exponentially ... and the sales curve would bend steeper upwards from day to day ... But the reality is that budgets for marketing (advertising, PR) are made up according to the laws known only to the "layout". Marketer, advertiser, with rare exceptions, are a weak reflection of reality and the company's need for contacts with the target audience. They say that the true professionalism of a marketer is to bring a company (product) to the market without a budget or with the minimum necessary cash injections. It’s hard to imagine Coca-Cola, Mars and Adidas on the market without budgets ... However, the reality of the market is that not everyone has the budget to pay for "multi-layered" advertising campaigns. So, what low-budget ways can you use to market your company or product?
Any new or smaller-scale business can experience a significant growth with the growth of its recognizability. Customers trust the companies with familiar logos easier, study says, we tend to have more confidence in what we’ve seen before and are used to. No need to pay thousands of dollars for a massive advertising campaign, just order custom company stickers to promote and spread your logo among clients - custom company stickers proves to be a cost-efficient practice followed by many. Even massive brands still refer to this tactic - custom company stickers help spread the word faster and bring in more customer awareness of your brand.
Yes, industry exhibitions are a good opportunity to promote yourself in your own market among your partners and target audience. And no - it is not necessary to buy an expensive place and mount a stand. Be creative - push the boundaries of your imagination. There are many other ways to make yourself known at the exhibition, give away your contacts and collect the ones you need. Carefully study the offer of the exhibition organizer, the site where the exhibition will be held - look for opportunities for a low-budget "performance". It can be just placing in the exhibition catalog, posting on the website, renting 2-3 square meters at the entrance to the exhibition, putting an employee with the distribution of samples, flyers or business stickers with your logos, and so on - think of it!
Organize your personal events for your target audience, for your potential customers. Create a useful event for your customers - what is their most pressing problem? What critical questions do they have that they usually pay money to answer? Give them their answers for free! Perhaps in the form of a mini-seminar or micro-training for 4 a few hours, maybe together with a representative of an authoritative opinion for them.
Many people forget about the most useful semi- informal parties or, conversely, professional "meetings" of their LPRs (deciding persons) in the form of various chambers, clubs, communities and so on. Look for it - there is probably a Chamber of Commerce and Industry in your city, which periodically arranges parties for general or financial directors. If it's completely boring in your city and poor LPRs stupidly go home after work - see the item above: figure it out for yourself! Own events! Your costs are buying or ordering printing special cards, business stickers and beautiful rules on A4 sheets! Any restaurant in the city will be happy to lend you a room on Wednesday evenings for this topic. In addition, it is not necessary to make such evenings free. Freebies are relaxing. Therefore, take a small amount of money from the participants per evening (the amount should be such that it is parted painlessly, and the value received in return significantly blocked such a "loss" from the wallet).
Make it a habit to issue press releases about your company's activities every Tuesday. Releases should not be large and voluminous - make text on 1/2 printed sheet plus a couple of key proposals about the company. Look for news stories within the company all week! Set up a system for collecting and processing news and in general - everything that happens in the company. Any sneeze should flock to your department. Distribute your press releases regularly online and through all communication channels available to you: website, corporate newspaper for customers, newsletter, bulletin board in the sales area or reception... spread promotional stickers along with them! Register your press releases in free press release catalogs (they are easily found in any search engine). Send your news to interested publications in your region - both printed newspapers and magazines, and online media.
The same applies to more capacious publications in the press - provide free content to journalists and the media. These can be interviews on your market, on some problem of your consumers, analytical reports and slices, statistics, just interesting publications "on the topic". Invite the leading publication in your region to organize and maintain some special interesting section - and put relevant and up-to-date information in your section weekly. Everyone needs interesting and useful content! Finally, ask your customers or potential customers - what are they interested in in your topic, what do they want to know about?
Or case-study. Or success-story. The point is to show your target segments using the example of solving THEIR problems. Write stories according to the formula "Problem - Solution - Result", "how bad it was before - and how wonderful it became after", the principle is clear. Stories of this kind are very attractive and disposing. Just don't write them in dry text. Humanize them. Write in simple normal language, as if you were telling a friend. And do not make it an end of such "success stories" to sell your specific services, and you have a quite noble impulse - just to share information that others "cope with the same situation, and you are still suffering..." And that's it - you don't impose anything. Just convey the information. We have a century of information progress, after all. Everyone shares information with each other.
Customer feedback is what you should collect from the moment when your company was still a business embryo. Collect and store your reviews in a separate folder, each in a separate file, treat them carefully and with respect. You just have to understand that these are the results of your work. These are your "thank you, you helped us a lot" from your customers. And don't forget to digitize all your customer reviews. Only smoothly, in color, with high resolution and readable text.
Involve the local population in the promotion of your company, products, brands. It's no secret that spreading the word works best in the service market. But in order for your word to be spread, you need to work on it! Be creative, print your business stickers and hand them out to loyal customers - they’ll share them with friends and help make a name for your company. Also, think, what kind of information have you ever personally shared with friends. It must have been something shocking, out of the ordinary, or terribly funny, or curious, or disgusting, or improving some aspect of your life... Do you feel what I mean? Yes, that's right - it must be what will hook.But here, be careful - your legend should maintain and improve the image of your company / product, not destroy it.
10.Free consultations, demonstrations, samples.
This should speak for itself. Don't be afraid to give! Nobody likes to buy a cat in a bag. Everyone wants to try it first and then make a purchase decision. Here your marketing should work in a tight bundle with sales. Because it's not enough just to give a try - you need to constantly ask with a given frequency - "Well, did you like it? Let's buy the full version. Didn't like it? Why? etc..." Keep in touch, monitor your potential customers. Offer them special offers, report on new products, promotions, discounts.
Of course, all these methods of low-cost marketing do not require much money, but require the investment of other resources - it is time, strength, patience, energy, imagination and your knowledge.
Focus on some of the most optimal strategies for you in terms of a combination of time and labor / number of concluded transactions.
Promote and sell not your company and your products, but the "emotion" and "result" of using your services and contacting your company!
Beauty salon services - few people need them, but a beautiful haircut and a perfect manicure - that's true! I'm not interested in advertising agency services at all, but here's a 20% increase in sales in 6 weeks - let's discuss it soon! There are a lot of tours to Europe or Mexico for cheap, but a complete disconnection from current worries and immersion in absolute relaxation for two weeks - there are few such offers!
So look around and think carefully - there’s plenty of ways to promote your company and not spend a fortune on it! How about starting with printing your own company stickers?